Imagine waking up each day, looking at a dashboard, and seeing $10,000 in monthly recurring revenue (MRR) for your subscription community.
This changes everything.
With the 1-time payment business model:
- You start from $0 each month
- You're constantly marketing/selling focusing on new business
- You get nothing for looking after your existing customers
- You worry about saturating your market
- You need to launch new offers to keep the allure of "fresh"
With the MRR business model:
- You build on top of your previous revenue
- You don't need to market/sell constantly
- You get rewarded for looking after your existing customers
- Everything is predictable - you can relax!
- You don't need to launch new offers, you just make it better
- The problem is: You can't take a traditional course and slap a monthly recurring price on it.
That won't work.
You need to create something that fits the subscription (MRR) business model. Something that isn't a "1-time consumable"...
Subscription communities fit the MRR business model perfectly.
Think of it as a niche specific online country club.
People pay for membership because they want to hangout with other people like them — learning/info/content is the byproduct of that.
Subscription communities fit the MRR business model perfectly.
Think of it as a niche specific online country club.
People pay for membership because they want to hangout with other people like them — learning/info/content is the byproduct of that.
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